Despite the fact that email may appear to be out of date at first sight, it actually has a lot more power than you may believe. Examine the possibilities of the almost 4.4 billion currently active email accounts.
All of those figures are quite significant!
While no one can keep up with every new social media site that emerges, we can all check our email on a regular basis, which is why email marketing can be such a strong tool for increasing traffic and revenue for your business.
So let’s have a look at some simple email marketing tricks that might assist you in consistently increasing your traffic.
Email Marketing Tips to Help Grow Your Traffic (and Sales)
1. Offer a freebie
To get your email connection beginning on the right foot, make it apparent that your subscribers have something to gain by joining to your list, such as a freebie, before they ever open their inbox.
Your goal is to increase your mailing list while simultaneously offering high-quality material to your audience, and in this situation, the first will assure the second. Later on, the greater the size of the email list, the more traffic and sales it has the potential to generate.
To summarize, whenever you start a blog, you should give something away for free in the beginning of your journey. It might provide anything from a free ebook to a voucher to some exclusive material that they will not be able to get anywhere else except on your site. The higher the level of exclusivity, the better!
2. Time your emails right
The times at which you send your emails can have a significant impact on their success rates. The good news is that sending them at a strategic moment does not need a significant amount of additional work. The ideal time to send your emails is determined by your prior success, and many email provider systems will inform you of this.
It is your responsibility to follow their recommendations or, if you have readers in various time zones, to send your email throughout the day, when people are at work, meaning they have immediate access to their computers or mobile devices and can read it uninterrupted.
Another option is to do an A/B test to discover the most effective time to communicate with your target audience.
To do this, build two different mailing lists, each containing half of your target audience. Afterwards, build your email blast and send it out to one mailing list at a time, followed by another mailing list at a later time. Open rates and click rates for both emails should be compared in order to identify which time of day is more successful for your target demographic.
3. Automate
There are plenty of ways to automate your email marketing efforts that will save you so much time and lead to some pretty major results.
One easy way to automate your email efforts is with content. Does your brand publish blog posts? There are email automations you can set up that automatically alert your subscribers whenever you publish a new post.
You can also set up automations that send an email designed to help retain a customer after they take a specific action, like making a purchase.
The type of automations you can create will vary based on your email platform’s features. Mailchimp, for example, has a thing called Workflows that allow you to send out email after X days/hours or on certain weekdays, or even to send a good “break-up” email if a reader doesn’t open it at all.
PRO TIPS:
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4. Optimise for mobile
Another thing I appreciate about Mailchimp is that it is finally optimized for both distinct platforms, which means you will no longer have to deal with an unsightly pop-up on your mobile device. What’s even better? You will never have to worry about the size of your photographs again. It’s as simple as uploading a file.
They also provide aesthetically pleasing pre-designed responsive templates that may save you a significant amount of time when developing your own website. All you have to do is upload your text and photographs, and Mailchimp will take care of the rest.
Happy blogging!
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